CAMPAIGNING
Fundraising Campaigns
You have the right board. You have solid fundraising and stewardship practices in place. Now you want to take your mission to the next level through a major fundraising campaign.
Based on each client’s needs, Lamington Advisors will assemble an expert team to help position you for success. Whether through pre-campaign readiness assessment, pre-campaign planning, campaign support or post-campaign review, we address seven areas that are critical to success:
1. Leadership
Is the board behind this effort? Does the board have the stamina to see the campaign through to its successful conclusion? Is the board ready for the inevitable bumps in the road? Is there an appropriate volunteer leader who is willing to champion the effort?
2. Case and Supporting Budget
Can you tell a compelling story that is concrete, urgent and important? Does the budget align and support the story? Is the case supported by your overall strategic plan?
3. Donors
Do you have a stable of ready donors and the potential to engage more wealthy supporters as the campaign progresses? Does the fundraising potential align with the needs outlined in the case and budget? If not, what can we do to bring the budget into alignment?
4. Timing
Momentum is critical. Why do this now? What is the competitive landscape? Are your top donors ready to commit? Are there other potential large gifts you can announce at strategic points to maintain excitement and prevent donor, staff and board fatigue?
5. Infrastructure
Is the staffing in place? Do you have the CRM software and infrastructure to support campaigning volunteers? Does leadership have the time to support the effort? Are there any issues to be addressed internally or with external audiences before you can move ahead? Have you budgeted for the expense of mounting this effort - increased staffing, campaign counsel, materials and event expenses?
6. Culture
Is there a clear culture of philanthropy both internally and externally? Do people know how donations support your mission? Is there a good feeling around giving and around the work you do? Do you celebrate donors?
7. Communications
How will your communications strategy support a campaign?
Through our Fundraising Campaign services, Lamington Advisors will partner with you to address these areas methodically, calling in our experts at appropriate junctures. In addition, when your campaign faces unanticipated challenges, we will call on our deep experience and demonstrate authenticity, optimism and determination, partnering with you to adjust, refocus and forge on to new levels of fundraising success.
“Kirsten's smarts and high emotional intelligence allow her to navigate complex organizations in times of great change. Her natural ability to connect with everyone from the introverted scientist to the extroverted billionaire allows her to guide deep strategic conversations helping potential donors discover how their passions and values align with an organization's mission and needs. A low-maintenance, results-oriented partner, Kirsten's integrity, transparency aand accountability shine through in her work product.”
Melanie Gray
Civic Leader, Corporate Advisor & Senior Litigation Attorney